In a shock and surprising move, Apple has said that it is to abandon the annual tech seminar event called, 'Macworld' after this years January event. News is still circulating that Steve Jobs, the CEO for Apple will not be addressing the seminar after more fears about his health. Steve Jobs suffered a bout of pancreatic cancer four years ago and it is reported that concerns have risen once more.
An Apple spokesman, Steve Dowling said that he did not want to discuss the issue of Steve's health and said that the reason they are pulling out of the Macworld seminar is because they are not relevant to the company audience anymore. "Apple is steadily scaling back on trade shows and in recent years is reaching more people in more ways than ever before", Mr Dowling stated. It is reasonably understandable considering that over 3.5 million people visit various Apple retail stores and much like any other company, trade shows are a small part of how they can reach their audience. Although Apple have scaled back on the trade shows they have put more money into promoting their promotional adverts on TV and on the internet like they have in September this year to launch the new 3G iphone which has proved widely popular with fans.
The Macworld expo is regarded by many people as the highlight of the year for Apple fans as new products are introduced by the charismatic and much loved, Steve Jobs. However Steve's last appearance at the Macworld expo shocked many worried fans as he appeared extremely gaunt and weak. All we can hope is that Steve recovers as soon as possible as he truly is a loved character amongst the Mac world. The main thing obviously is that Steve recovers as soon as possible. I can understand Apple's choice to back out of trade shows however it is important for your audience to interact and relate to a face on the company and Steve Jobs performs this job very well indeed.
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